Professional Service Association · National Convention & Trade Show
September 20–23, 2026
DoubleTree by Hilton · Williamsburg, Virginia
Four days of hands-on technical training, real business strategy, manufacturer sessions, and the people who keep America's appliances running.
Why Attend
The PSA National Convention is where appliance and electronics service pros come to sharpen their craft, grow their businesses, and reconnect with the people who get it. If you're a technician, manager, owner, or dealer, this is your four days.
"A great place to meet people and learn how others run their business."
An excellent way to update your skills — and remember why you love the trade.
Four days here replaces many more days of training anywhere else.
On the Program
PSA instructors, industry leaders, and special guests leading this year's sessions.
Plus manufacturer & partner experts from LG (Joe Cobia, Jesse DelSardo, Dennis Carrino, Aaron Albright, John Skipworth), Liebherr (Mike Pullano & Tiffany Phillips), ServiceWorks (Besor Fayas), Service Alliance Group (TK Cousins & Mike Carson), Appliance GrandMasters (Wilmar Toro), and more — with full sessions from Samsung, GE, Whirlpool, Electrolux, Dacor, ZLINE, Bertazzoni, Hisense, Alliance Laundry / Speed Queen, and additional partners.
The Experience
Every great convention deserves a proper warm-up cycle. Kick things off at Pitcher's Taphouse.
An honest evening conversation with the PSA President about where the trade is headed.
The industry's best go head-to-head. Sponsored by LG. Cash bar & trade show open.
A dedicated luncheon celebrating the women shaping the service industry.
Early coffee and candid conversation with Mike Callahan to open the final day.
Because every great convention deserves a proper cool-down — capped by the PSA Annual Banquet.
With Thanks To
PSA 2026 is made possible by the manufacturers, distributors, and partners who invest in the trade.
Platinum
Silver
Bronze
John Stanton Nation's Top Tech Competition proudly sponsored by LG. Interested in sponsoring or exhibiting? Reach the team at [email protected].
Plan Your Trip
DoubleTree by Hilton — Williamsburg, Virginia
Sunday, September 20 – Wednesday, September 23, 2026
Registration, hotel details, and pricing are handled on the official registration site.
Save on flights with the PSA group codes when you book:
United · ZRWG501236
Delta · NY4XU
Enter the code during booking on the airline's website. Fly into Richmond (RIC), Newport News (PHF), or Norfolk (ORF).
Join hundreds of service professionals in Williamsburg this September. Register today and start building your schedule.
Schedule, sessions, and presenters are subject to change. Check the agenda for the latest updates.